Press releases are a fantastic method to speak about various events concerning your company. Such campaigns range from participation with industry trade shows, new product announcements, strategic partnerships, and personnel changes. Press Releases have an additional advantage in that not every firm is extremely effective at there use. The additional advantage of press releases is that they may be able to really boost the SEO rankings.
SEO is an important part of business online, the higher your ranking with search engines like Google, the better your chances are of being chosen by potential clients because they may be enticed to execute a closer inspection of your products. To elevate your SEO rankings, you will make use of every marketing tool available. This could include optimizing press releases for SEO.
Here are some distinct benefits of leveraging your press releases for SEO:
Adding Google Indexed Pages: Along with every press release that is published on your website comes the benefit of building a new Google indexed page. Remember, every indexed page helps create more site visitors and reference urls to your site.
Creative Content Presentation: It doesn’t matter if you call them PR’s, press releases or news releases, these types of media can be utilized as ingenious methods to providing content without using the old stale ideas. As you add variety, you will be keeping your web visitors engaged. The more time they spend on your site, the better the chances are that they may purchase your products or services.
Control Your Online Reputation: Many people use press releases as an important part of their online Reputation Management strategy. Generating positive news about your firm will boost your online reputation ensuring your website is viewed as a credible source for details about your products or services.
Simple Execution: If you compare PR’s with other types of content, you will see that press releases are pretty easy to write and have published. You can create a press release about a broad range of topics. A good goal is to try to develop about a couple of press releases per week. Closely analyze the results and add or lessen the amount of releases based on the SEO data.
Consider The Following Steps To Generate Effective and Professional Press Releases:
Purpose: Each press release needs to have a clearly defined goal. Whatever the news release is about, it could create a marketing campaign, with urls to relevant content on your website. The press release may even be to address a specific problem that your products or services could solve.
Outline: Strategically include the proper SEO keywords and phrases into the release, using as many long tail phrases as possible. As an example, a press release referencing holiday greeting cards could have the keywords “holiday” and “greeting cards”.
Focus: Stay tuned-in to your primary goal and subject when it comes to writing the press release. Don’t go off on a tangent diluting the main idea of the PR. Make sure each PR is stands on its own.
Call To Action: Be sure to include a line about getting additional information wwith a link to your site. Have full contact info at the bottom of the release.
Press Release Marketing should be part of your total business and marketing strategy. Make sure they are SEO optimized for the best results.